Boombox to Basslines: The Culture That Won’t Sit Still / Ft-12Kyle

The debate sounds like a clash, but it’s really a cultural love story. In this episode, we unpack the timeless back-and-forth between New York and the South—how two regions with completely different rhythm and energy ended up shaping one global hip-hop identity.

12Kyle from The 12Kyle Podcast and The Rap Soul Podcast joins us to break down the roots and the evolution: New York’s foundation of block parties, bars, and DJ brilliance, and the South’s game-changing innovations—from crunk and trap to chopped-and-screwed storytelling. We dig into how each region’s pace creates a different kind of hustle, and why the “club test” proves the impact moves both ways.

The takeaway is simple: New York gave hip-hop its birth; the South gave it wings. Respect both. Protect the craft. Keep the culture sharp.

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Chapters

• 0:00 Setting Up The Rivalry
• 0:30 Introducing 12 Kyle
• 0:50 Birthplace And Southern Innovation
• 1:20 Grind Versus Glide: Lifestyles
• 1:45 Competition As Collaboration
• 2:05 The Club Test: Shared Impact
• 2:40 Cocktail Metaphor For Culture
• 3:05 Final Pour And Respect
• 4:10 Calls To Refill And Resources

Transcript

SPEAKER_01: 0:00

Today's pour is one of those timeless conversations. New York versus the South. Haven't heard that conversation in a while. It's not just music, it's lifestyle, it's hip hop, it's the culture. Now, as a New Yorker, I'll always acknowledge where it started. But I've also got deep respect for the South and how it took the game and expanded it. My brother Kyle, the host of the 12Cal Podcast and the Rap Soul Podcast, is here to walk us through it. Let's get into it. Here's 12Cal with the Poor Report.

SPEAKER_00: 0:30

Welcome to The Brunch Behavior, The Poor Report. I'm 12 Kyle, the host of the 12 Kyle Podcast and the Rap Soul Podcast. And today's pour New York versus the South. It's a rivalry, sure. But it's also a reminder of how two regions shaped hip hop and living in ways that still echo today. The SIP Sermon. New York is where hip-hop was born. The Boogie Down Bronx to be more specific. The block parties, the DJs, the fashion, it's the birthplace, no doubt. But the South, the South brought its own heartbeat. Crunk, trapped, chopped and screwed, the South just didn't add sounds, it added perspective. It took hip hop from being a local story to being a global one. Lifestyle is the same way. New York is grind-heavy, fast, relentless, always moving. The South slows it down. More space, more community, but the hustle is just as real. It's two sides of the same coin. And that contrast is what fuels the pride.

SPEAKER_01: 1:40

Side note, from a New Yorker's lens, I'll say this. We set the foundation, but the South kept the culture thriving in ways we couldn't have imagined. Fact is, hip-hop needed both. Our intensity, their innovation. It's a partnership, even if it's painted as a rivalry.

SPEAKER_00: 1:58

Exactly. It's competition, but it's also collaboration. Without both, the story isn't complete. What it looks like in real life, picture being at a club where the DJ runs through both catalogs. He drops Nas, then Jay-Z, then Biggie. New York lights up. Then he flips it to Outcast. Jeezy, Lil Wayne. The South lights up just the same. And in that moment, you see it. Different vibes, same impact. People dance, people connect, and the culture wins.

SPEAKER_01: 2:32

Side note, I've been in those moments. Hearing Biggie back to back with Outcast, it reminds you this isn't about being better. It's about who elevated the whole experience. That's the respect right there.

SPEAKER_00: 2:45

Exactly. It's never been either or, it's always been both.

SPEAKER_01: 2:50

Hi, 12Cal. Let me break this down in the glass for the people. From the Brunch Behavior Summer Pack, this one's called Toxic, but it's still brunch. Dark rum, that's New York. Bold, layered, unapologetic. Pineapple juice, that's the South. Smooth, vibrant, and grounding. Grenadine, that's the rivalry. The back and forth that adds color and intensity. And bitters, that's the tension. Because no matter how good it blends, you still taste it. But together, it's complex, it's unforgettable. Just like New York and the South.

SPEAKER_00: 3:28

The final pour. So here's my takeaway. New York and the South aren't opponents, they're partners in shaping the culture. New York gave hip hop its birth, the South gave it its wings. And the push and pull between the two, that's what keeps the culture sharp. Respect both, and you respect the craft. That's the pull from 12 Kyle.

SPEAKER_01: 3:53

Salute to 12Cal for breaking it down. Listen, I'll always stand tall for New York. But my admiration for what the South brought to the culture is just as rare. The rivalry might fuel the conversation, but respect is what fuels the legacy. Remember that. And that's your pour. And if you're running on empty, do what we do. Refill with intention. That's where brunch behavior comes in. Grab the free pour, five drinks, five sermons, and a moment to breathe. And when you're ready to toast the balance and boundaries, sip the brunch behavior summer pack. The link's in the description. Just another reminder that rivalry builds respect. Catch you on the next pour.